About the instructor
From rookie of the year in his first year of selling homes to one of the largest producers in North America in real estate sales, Dan’s journey of over 25 years has resulted in the development of up-to-date, proven systems specific to the fast-changing real estate industry that, when implemented, are life-changing.
Dan has been consistently ranked at the top of Canada’s largest real estate board and has developed one of the highest ranked teams in Canada for production year over year. Now, operating his own independently owned brokerage, Dan has sold well over a billion dollars in real estate and maintains millions in GCI annually. Dan has a passion for marketing, sales and helping others reach levels they never thought possible. Dan takes great pride knowing that his teachings and practices that he shares with others are current and being used by his award winning team everyday.
This module both supports and challenges you as you gain insights and learn new skills to generate leads and convert leads to clients for life. By the end of this module, you'll have the tools and action plan to optimize your lead generation strategy and create sustainable long-term profits in your real estate business. Dan Plowman personally walks you through the essentials of creating a sustainable system for lead generation that will support your real estate business for years to come.
Before you start to spend your time, money and effort in lead generation, listen to all the segments in the Marketing for Lead Generation module first. This one module can make all the difference in your long-term success in the business of real estate.
Powerful Learning Outcomes:
- Proven strategies that will help you attract, convert, close and RETAIN clients
- Knowledge of the processes and the mechanics of lead generation
- Specific skills to start your online lead generation campaign on Facebook and Google
- Ability to implement cost-effective branding strategies
- Renewed confidence in your ability to market, brand and generate leads for your business
- Mindshare strategies to create Clients for Life
Module Topics Include:
- Introduction to Lead Generation Strategies
- The Buying Cycle
- Branded (Name Recognition) Lead Generation
- Introduction to Online Marketing
- Social Media & Online Marketing Defined
- Creating a Google Pay-Per-Click (PPC) Campaign
- Creating a Facebook Ad
- Farming Effectively
- Loss Leader Advertising
- Marketing to Your Center of Influence (COI)
- Converting "For Sale By Owner" to Contract
- Billboard & Bus Bench Advertising