Course Description

This module both supports and challenges you as you gain insights and learn new skills to generate leads and convert leads to clients for life. By the end of this module, you'll have the tools and action plan to optimize your lead generation strategy and create sustainable long-term profits in your real estate business. Dan Plowman personally walks you through the essentials of creating a sustainable system for lead generation that will support your real estate business for years to come.

Before you start to spend your time, money and effort in lead generation, listen to all the segments in the Marketing for Lead Generation module first. This one module can make all the difference in your long-term success in the business of real estate.

Powerful Learning Outcomes:

  • Proven strategies that will help you attract, convert, close and RETAIN clients
  • Knowledge of the processes and the mechanics of lead generation
  • Specific skills to start your online lead generation campaign on Facebook and Google
  • Ability to implement cost-effective branding strategies
  • Renewed confidence in your ability to market, brand and generate leads for your business
  • Mindshare strategies to create Clients for Life


Module Topics Include:

  • Introduction to Lead Generation Strategies
  • The Buying Cycle
  • Branded (Name Recognition) Lead Generation
  • Introduction to Online Marketing
  • Social Media & Online Marketing Defined
  • Creating a Google Pay-Per-Click (PPC) Campaign
  • Creating a Facebook Ad
  • Farming Effectively
  • Loss Leader Advertising
  • Marketing to Your Center of Influence (COI)
  • Converting "For Sale By Owner" to Contract
  • Billboard & Bus Bench Advertising

Dan Plowman

As one of North America’s largest producers in real estate sales, Dan’s journey has so far spanned over 25 years & resulted in the development of current proven systems specific to our fast-changing industry. These systems, when implemented, are life changing. Dan has developed one of the top ranked teams in Canada for production and is consistently ranked at the top of Canada’s largest real estate board, maintaining millions in GCI year after year, dominating in his market.Dan teaches the same tried, tested and proven systems that his team uses on a daily basis to sell more than double the number of homes as the closest competitor in his marketplace.

Course curriculum

  • 1

    Course Intro

    • Introduction to Marketing for Lead Generation

  • 2

    The Buying Cycle

    • Understanding The Buying Cycle

  • 3

    Branded Lead Generation

    • The Challenges & Advantages of Branded Lead Generation

  • 4

    Online Lead Generation

    • Intro to Online Marketing

    • Social Media & Online Marketing Defined

    • UPDATED 2021 - Facebook Lead Generation

    • UPDATED 2021 - Creating a Google Pay-Per-Click (PPC) Campaign

    • Creating a Google Pay-Per-Click (PPC) Campaign

    • Creating a Facebook Ad

  • 5

    Farming

    • Farming Effectively

  • 6

    Cost Effective Print Marketing

    • Loss Leader Advertising

  • 7

    Center of Influence (COI)

    • Marketing to Your Center of Influence (COI)

  • 8

    For Sale By Owner

    • Converting FSBOs to Contract

  • 9

    Billboard & Bus Bench

    • Billboard & Bus Bench Advertising