Course Description

Dan Plowman

As one of North America’s largest producers in real estate sales, Dan’s journey has so far spanned over 25 years & resulted in the development of current proven systems specific to our fast-changing industry. These systems, when implemented, are life changing. Dan has developed one of the top ranked teams in Canada for production and is consistently ranked at the top of Canada’s largest real estate board, maintaining millions in GCI year after year, dominating in his market.Dan teaches the same tried, tested and proven systems that his team uses on a daily basis to sell more than double the number of homes as the closest competitor in his marketplace.

Course curriculum

  • 1

    Welcome to Dan Plowman Coaching

    • Welcome to Dan Plowman Coaching

    • Watch This Before You Get Started

    • Personality Profile Form

    • Client Assessment Form
  • 2

    Lead Conversion System

    • Lead Conversion System

    • Principles of Scripting

    • 5 Stages of Internalization

    • The Outbound Script

    • The Inbound Script

    • Texting Scripts

    • Inbound Buyer Value Proposition

    • Seller Value Proposition

    • Follow-Up Offers

    • Seller Follow-Up

    • Showing Offer

    • Buyer Objections

    • Seller Objections

    • Additional Objections to Outbound Call Script

    • Appointment Reminder Script

    • Follow-Up Call Script

    • Missed Appointment Script

    • Additional Questions for Investors

    • How to Deal with a Cancellation of a Market Education Appointment

    • Just Sold Script

    • Just Listed Script

    • COI Scripts

    • Door Knocking and Cold Calling Script

    • Open House Sign-In Sheet

    • Weekly Field Agent Tracker

    • Master Tracker

    • Team Tracker

    • ISA Lead Conversion Tracker
  • 3

    Buyer System

    • Buyer System

    • The Buying Cycle

    • VIP Buyer Homework Sheet

    • How to Use ‘The Million Dollar Buyer Presentation’

    • Buyer Presentation

    • Cancellation Guarantee

    • The Art and Science of the Sales Process

    • New Buyer Checklist - Client Paperwork

    • Buyer Agency Checklist - Office Use Only

    • Buyer Closing Checklist - Office Use Only
  • 4

    Listing System

    • The Listing System

    • Positioning and Mindset

    • Seller Value Proposition

    • Common Seller Objections

    • Overview of Million Dollar Listing Presentation

    • How to Present the Presentation

    • Listing Presentation - Leveraging Brokerage Stats

    • Listing Presentation - Leveraging Your Stats

    • Simple 1-2-3 Pricing Method

    • Pre-Determined Price Reductions An Agent’s Perspective

    • Marketing Package Options

    • Presenting Commission Options and Handling Objections

    • What is Home Staging

    • Cancellation Guarantee Example

    • Listing Plan

    • New Listing Checklist - Client Paperwork

    • New Listing Checklist - Office Use Only

    • Cancel And Re-List Checklist - Office Use Only

    • Sold Conditional Checklist - Office Use Only

    • Sold Firm Checklist - Office Use Only

    • Listing Closing Checklist - Office Use Only
  • 5

    Lead Generation System

    • Lead Generation System

    • Branded Lead Generation

    • Loss Leader Advertising

    • Farming Effectively

    • Billboard and Bus Bench Advertising

    • Marketing to Your Centre of Influence

    • Converting FSBO to Contract

    • UPDATED 2021 - Creating a Google Pay-Per-Click (PPC) Campaign

    • UPDATED 2021 - Facebook Lead Generation
  • 6

    Business System

    • Business Systems

    • Effective Goal Setting

    • Business Planning

    • Creating Vision

    • What are Values and Why Are They Important

    • Team Sample Business Plan

    • Partner Business Plan

    • ISA Business Plan

    • Time Management

    • Creating the Perfect Day and Week
  • 7

    Hiring (Unlicensed)

    • Hiring (Unlicensed) Partners

    • Writing Job Descriptions

    • Sample Job Descriptions

    • Sample Job Descriptions

    • Sample Job Ad

    • Transaction Coordinator Job Description

    • Contract for Office Assistant

    • Different Positions And DISC

    • Emailing Potential Candidates

    • Tests

    • Personality and Basic Math Skills Test

    • Personal Concept Form

    • Math Test

    • 24 Hour Test

    • The Phone Interview

    • Face-to-Face Interview

    • Team Member Contracts

    • SAMPLE Team Member Contract –Unlicensed

    • SAMPLE Team Member Contract –Management Partner

    • SAMPLE Non-Competition and Non-Solicitation Agreement
  • 8

    Team Setup/Management

    • Operationalizing Sales Presentation

    • DPTS Team Structure Presentation

    • Team Meetings

    • Team Leader Mentality

    • Buy In From Existing Team

    • Agent Deal Tracking Sheet

    • Field Agent Tracking Sheet

    • Field Agent Master Tracking Sheet
  • 9

    Recruiting (Licensed Agents)

    • Different Positions And DISC

    • 7 Steps to Hiring Licensed

    • Job Description

    • Sample Ad

    • Sample Info Session Invitation Script

    • Net Life Presentation

    • Tests

    • Personal Concept Form

    • Math Test

    • 24 Hour Test

    • Phone Interview

    • Face to Face Interview

    • Alternate Recruiting System

    • Commissions Conversation

    • Information to Construct Commission Structure

    • Sample Commission Structure

    • Contract

    • Operationalizing Sales Presentation

    • SAMPLE Non-Competition and Non-Solicitation Agreement
  • 10

    ISA Setup

    • Recruiting ISA

    • Job Description

    • ISA Lead Conversion Tracker

    • Sample Ad

    • Online Interview

    • 24 Hour Test

    • Phone Interview

    • Face To Face Interview

    • Contract

    • How to Pay ISA

    • SAMPLE Non-Competition and Non-Solicitation Agreement
  • 11

    LifeMap

    • LifeMap - Dan Plowman Coaching - Session 01

    • LifeMap - Dan Plowman Coaching - Session 02

    • LifeMap - Dan Plowman Coaching - Session 03

    • LifeMap - Dan Plowman Coaching - Session 04

    • LifeMap - Dan Plowman Coaching - Session 05

    • LifeMap - Dan Plowman Coaching - Session 06

    • LifeMap - Dan Plowman Coaching - Session 07

    • LifeMap - Dan Plowman Coaching - Session 08

    • LifeMap - Dan Plowman Coaching - Session 09

    • LifeMap - Dan Plowman Coaching - Session 10

    • LifeMap - Dan Plowman Coaching - Session 11

    • LifeMap - Dan Plowman Coaching - Session 12

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.